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Marty Mares - President
 
Marty Mares

Having spent the late 1980’s working as a Pool Supervisor and Lifeguard Instructor Trainer for The City of Tucson, I took a part-time job at a local bicycle shop in the winter of 1989. At the time I was just looking for work and a way to get a deal on bicycle parts. I had no idea that this move would forever change my life. I was immediately hooked on the bicycle industry and decided to stay in “the bike biz” instead of returning to work for The City of Tucson the following summer.

After working as a bike mechanic for two years, I learned of a Store Manager opportunity that had just opened at a local shop. The store was named Bike Shack and owned by Jeff Bleecker. At the time, Jeff was also working to build a new business he had just started with Tony Hollars called Innovations in Cycling (which would later become Genuine Innovations). I landed the Store Manager position and set in motion a strong relationship with Jeff and Tony that continues to this day.

After three years managing Bike Shack, I spent the next decade living in Arizona, California, and Pennsylvania while climbing the ladder in the bicycle industry to occupy positions with KHS Bicycles (as Arizona/New Mexico Territory Manager), Answer Products (as OEM Sales Manager), and Carb-BOOM Energy Gel (as National Sales Manager).

In 2003 I returned to Genuine Innovations as the company’s North American Sales Manager. In addition to coming home to Arizona, it was a pleasure to rejoin the Genuine Innovations team, which had grown much stronger.

I was named VP of Sales in 2006. Then, with the semi-retirement of Jeff and Tony, I became Company President at the beginning of 2007.

Being a part of this organization is my dream job. It’s a pleasure to be among such an amazing family who care about each other as much as their work.

Beyond Genuine Innovations and competing as an amateur triathlete my main passion is spending time with my family. I’m also proud to say that I still ride my bike to work everyday just like I did back when I was a lifeguard.

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MADE IN AMERICA
Genuine Innovations takes great pride in the fact that our CO2 tire inflators and gas valves are assembled right here in America. Whether it's a bike tire inflator or a precision industrial CO2 regulator, the device you buy from Genuine Innovations has been manufactured, inspected, assembled and tested right here in the USA.
The majority of our valve components are made in the United States and we do our final assembly, testing and packaging at our production plant in Tucson, Arizona. Our Quality Control inspectors are on hand every step of the process, starting with checking the components, inspecting the assembly process and verifying the final testing to make sure the device you purchase performs as expected.
Genuine Innovations is one of the very few manufacturers in the bicycle and motorcycle markets (and other markets for that matter) that still make products in the United States. With our efficient manufacturing processes, we're competitive with Asian manufacturing costs and since we maintain stock right here in our US warehouse we can easily beat them on delivery time.
We're proud of our high level vendor ratings that we get from our domestic and international customers. Genuine Innovations is a company that provides top quality American Made products with on-time delivery of our CO2 Inflators to virtually anywhere in the world.
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