Genuine Innovations Leaders in Valve Technology

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Erik Williams

Director of Technology - OEM & Mass Market Sales

 
Erik Williams

I started working for Innovations in 1997 back when things were a bit simpler. We all wear a lot of hats here but I have actually worn more than most and I now hold the title for having the most titles at Innovations. They include: Engineering & Product Development, Director of Engineering, Quality Assurance Manager, Production Manager, Director of Technology and now Global Sales Manager for OEM and Mass Markets. My career path with Innovations has given me an ability to understand nearly every aspect of the company and I can quickly react to nearly all questions that come my way. I enjoy working in a technical field and having to tax my brain with difficult problems and then solving them with the most efficient solutions.

I am passionate about moving forward and getting things done right. The world constantly moves towards chaos and we all work hard to bring things together in a more organized fashion. Managing new projects requires us to bring in outside ideas and merge them into something we are familiar with to create a new form. Launching a new product into the world is exciting and rewarding especially when you can see people learn about it and then appreciate its value.

In my spare time I love to spend time with my family, trail run and ride bicycles, both mountain and road. I have raced competitively but now I mostly ride for exercise, and peace of mind. My goal is to run the next Tucson marathon so I am racing to make that happen. I am also taking classes pursuing a business degree to add to the technical side from my earlier studies.

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MADE IN AMERICA
Genuine Innovations takes great pride in the fact that our CO2 tire inflators and gas valves are assembled right here in America. Whether it's a bike tire inflator or a precision industrial CO2 regulator, the device you buy from Genuine Innovations has been manufactured, inspected, assembled and tested right here in the USA.
The majority of our valve components are made in the United States and we do our final assembly, testing and packaging at our production plant in Tucson, Arizona. Our Quality Control inspectors are on hand every step of the process, starting with checking the components, inspecting the assembly process and verifying the final testing to make sure the device you purchase performs as expected.
Genuine Innovations is one of the very few manufacturers in the bicycle and motorcycle markets (and other markets for that matter) that still make products in the United States. With our efficient manufacturing processes, we're competitive with Asian manufacturing costs and since we maintain stock right here in our US warehouse we can easily beat them on delivery time.
We're proud of our high level vendor ratings that we get from our domestic and international customers. Genuine Innovations is a company that provides top quality American Made products with on-time delivery of our CO2 Inflators to virtually anywhere in the world.
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